Internet marketing
The definition of internet marketing, and the legitimate internet marketing
“Online marketing”, “web marketing”, “digital marketing”, “email marketing”, “e-mail marketing”, “online advertising”, “internet advertising”, “a legal review in online marketing”
Our post today examines the legitimacy of internet marketing in addition to its definitions. So let’s start:
Definitions:
“Marketing” means: the activity set of certain body or person for the purposes of creating, reaching, facilitating, communicating, delivering and exchanging the provided offers that have a value for customers or for the targeted group
“Internet marketing” means: that kind of marketing (the definition above) that based on using the internet features and tools to reach to a large number of internet usage. Internet marketing covers most of the terms of marketing that identify below
“Online marketing” means: that kind of marketing that uses direct tools (live) which presented by online instruments such as wireless media
“Web marketing” means: that kind of marketing that exchanged via the web, by using the provided service of the web pages, such as banners
“Digital marketing” means: that kind of marketing that uses the tools provided from digital media and features, it considers as one of the types of online marketing
“Email marketing”, “E-mail marketing” means: that kind of marketing that uses email messages as a direct tool to communicate and exchange the provided offers for the customers
“Affiliate marketing” means: a process or number of processes that an active seller of a product or service that owns by the developer (owner), in return of a share of a profit. This process is considered as one of the tools that e-commerce businesses created. However, an owner in such kind of marketing may provide some helpful and extra tools to the seller that can help him to sell the product or service such as a letter, links, statistics or any other facilitate tools
“Advertising” means: the form of communication that a product or service might present by (text, images, videos...etc) to the customers to take action regarding that product or service
“Internet advertising” means: that kind of communication that set by a person or body via the internet which aims to present a product or service to the internet usage for the purpose set by the advertiser
“Online advertising” means: that kind of communication that present directly (live) by the advertiser to present his product or service to the online customers, by using for example the tool of wireless media and many others tools
The legitimacy of internet marketing and advertising:
In order to set, create, or use internet marketing or advertising in a legitimate way, you are required to abide the legal requirements governed such kind of activity, which are briefly:
1. A legitimate aim or purpose. You are required to set and identify your aims and purposes of using such kind of marketing or advertising in a way that corresponds with the legal requirements established in regard to communicate and exchange offers in distance, (avoid scam and fraud intentions)
2. A legitimate product, idea or service. You are required to market or advertise a legitimate product or service in which you are responsible legally in front of the person you deal with, by presenting a well description and enough information to that customer (avoid any illegal services or products, and avoid ignorance)
3. A legitimate tool. You are required to use a direct and clear tools that allow your customers to understand and acknowledge what you are marketing or advertising (no hidden defects or links)
4. Permission. You are required to ask for permission before you start any kind of communication or exchanging with your customers, as such permission will assure the legality of your activity. Without a permission your activity shall deem illegal (scam or spam) as it will consider unwanted or unsolicited which is prohibited under the governed laws
These are the most important keys that you should adopt and apply in order to make your activities seem legit
The differences between online (internet) marketing and online (internet) advertising:
1. Internet marketing is wider than internet advertising in respect of the definition, scope and use, as online advertising considers as one of the tools that online marketing have
2. The purpose of online marketing can attach or relate to creating a new or special kind of business, while online advertising purpose to communicate with online users to present what a business or marketing can present or provide to those users
3. The use of online (internet, digital...) marketing have many tools to be used to achieve the seeking purpose and require more knowledge and responsibility that deem wider than the use of online advertising
4. The targeted customers that an online marketing are wider than that targeted by online advertising, basing on the differences between the purpose and the use of these two tools
5. The income that an online marketing might achieve considers more and higher that that an online advertising might make
There are many other differences but these are the main ones
Hope that you find this post useful and helpful, for more information or for any legal advice please feel free to place your comment or question under this post. Thank you in advance
Mohammad Al-Thunibat
“E-commerce Lawyer”
Online fraud alert ( Ticket index ), June 2011
